10 social media tools with public prices for teams (2026)
October 30, 2026 · 9 min read
BetterSocials is the best pick for a small team whose comments and DMs bring in customers, with Team at $99 a month, or $79 billed yearly, for 12 accounts and unlimited teammates. Sendible suits teams that mostly schedule, with unlimited users from $30 a month billed yearly, as of October 2026. Buffer suits one person posting to a few channels at $5 a channel a month billed yearly, as of October 2026.
What a small team pays when every price is on the page
BetterSocials, Sendible, Buffer and seven other tools print their plan prices and seat rules on their own pricing pages. We took the small-team angle: what three people pay on each one. Every price here comes from the vendor's pricing page, as of October 2026.
Three pricing models cover all ten tools. Per user means every login is a paid seat. Per channel or per brand means you pay for each connected account or business. Flat means one plan price covers a set number of accounts and users.
The model matters more than the headline price. A $99 seat looks close to a $99 plan until the third teammate joins.
How we picked and priced these 10 tools
Each tool on this list prints its plan prices, its billing periods and its user limits on a public pricing page. A tool that hides a plan behind a sales call for the small-team tiers didn't make the list.
We priced each one at matching account counts, then at three users. Where a vendor lists a monthly and a yearly rate, we give both. Where it lists only one, we say which.
We ranked by fit for a small team that posts and answers its audience. Price breaks a tie.
BetterSocials
Best for: owners and small teams whose comments and DMs bring in customers.
BetterSocials puts every comment from Instagram, Facebook, TikTok, YouTube, Threads and LinkedIn Company Pages, plus Instagram, Facebook and TikTok DMs, into one inbox. It drafts replies in the owner's voice, and a keyword comment on Instagram or Facebook sends that person a DM with your link.
Creator is $29 a month, or $24 billed yearly, for 4 accounts and 1 login. Pro is $49 a month, or $39 billed yearly, for 6 accounts. Team is $99 a month, or $79 billed yearly, for 12 accounts and unlimited teammates.
Every plan has unlimited contacts and unlimited keyword automations, with nothing billed per contact. Each plan starts with a 7-day free trial, card required.
Buffer is cheaper at four accounts, at $20 a month billed yearly. Sendible is cheaper at six. What the extra money buys on BetterSocials is DMs in the same inbox as comments, AI replies trained on your past replies and keyword comment-to-DM. Agorapulse and Sendible also pair scheduling with an inbox, at different prices covered below.
Buffer
Best for: one person posting to a few channels.
Buffer charges per channel, not per user. Essentials is $5 a channel a month billed yearly, or $6 monthly, for one user. Team is $10 a channel billed yearly, or $12 monthly, with unlimited team members. Both rates are on Buffer's pricing page.
Four channels on Essentials cost 4 x $5 = $20 a month billed yearly. That's less than BetterSocials Creator at $24 billed yearly for the same four accounts.
Buffer's inbox covers comments only, so Instagram and Facebook DMs stay in the phone app. A team that sells through DMs needs a second tool for that half.
Sendible
Best for: agencies and teams that keep adding users.
Sendible includes unlimited users on every plan. Core is $30 a month billed yearly, or $35 monthly, for one workspace with 6 social profiles.
Core includes unlimited scheduling, unlimited AI credits for captions and ideas, and one inbox to track mentions, comments and messages and reply to them. At six profiles, Sendible is cheaper than BetterSocials Pro at $39 billed yearly.
The trade is the job. Sendible is built around scheduling and monitoring for many people. BetterSocials is built around replies that turn into customers, with AI replies and keyword DMs.
Metricool
Best for: analytics across several brands.
Metricool prices by brand, not by user. The free plan covers one brand, 20 scheduled posts a month and 30 days of analytics, on every network except LinkedIn and X.
Team members arrive on Advanced, from $53 a month billed yearly, or $67 monthly, with unlimited team members. Advanced adds role management, a post approval system and up to 15 brands at that price.
For a team running several brands, the per-brand model keeps the bill flat as people join. For one brand and one person, the free plan covers the basics.
SocialPilot
Best for: small teams that expect to grow.
SocialPilot prints its plan prices and its user add-on. Essentials is $25.50 a month billed yearly, or $30 monthly, for one user.
Standard includes 3 users, with each extra user at $5 a month, and it's where the social inbox starts. Premium includes 6 users. Ultimate is $170 a month billed yearly, or $200 monthly, with unlimited users.
The $5 add-on keeps a fourth or fifth teammate cheap. Replying to messages isn't part of Essentials, so a team that answers DMs starts on Standard.
SocialBee
Best for: solo owners who recycle evergreen posts.
SocialBee sells three plans with both billing periods shown. Bootstrap is $29 a month, or $290 a year, for 5 profiles and one user. Accelerate is $49 a month for 10 profiles. Pro is $99 a month for 25 profiles, with 3 users per workspace and 5 workspaces.
Every plan includes unlimited AI content generation. The inbox handles comments, mentions and DMs on Facebook Pages and Instagram Business accounts.
A three-person team lands on Pro, the first plan with more than one user.
Later
Best for: visual Instagram planning.
Later's Starter plan is $18.75 a month billed yearly, or $25 monthly, for one user with no extra seats. Growth includes 2 users, and each additional user is $5 a month.
The Conversations inbox starts on Growth, at $37.50 a month billed yearly. It has no YouTube or LinkedIn conversations.
Three people on Growth cost $37.50 plus $5 for the third user, a little over forty dollars a month billed yearly.
Agorapulse
Best for: teams that want one combined inbox on every plan.
Agorapulse charges per user. Standard is $79 a user a month billed yearly, or $99 monthly, with 10 social profiles per user and a 30-day trial.
Every plan includes the all-in-one inbox for comments, DMs and reviews, with AI reply suggestions listed on the pricing page. Extra profiles cost $10 a month billed yearly, or $15 monthly, each.
Three users on Standard cost 3 x $79 a month billed yearly, a little under two hundred and forty dollars, or 3 x $99 monthly, close to three hundred.
Hootsuite
Best for: larger teams that budget per seat.
Hootsuite lists Standard at $99, Professional at $199 and Advanced at $399, each per user a month billed annually, on Hootsuite's plans page. Monthly billing exists, and the FAQ says it costs more per user, but the page shows no monthly figure.
The inbox starts on Standard. Professional adds automated inbox replies and workflows. The inbox product doesn't list YouTube, so YouTube is publishing and analytics only.
Three users on Standard cost 3 x $99 a month billed annually, close to three hundred dollars.
Sprout Social
Best for: marketing departments with a seat budget.
Sprout Social puts its inbox on Standard at $199 a seat a month, billed annually. Every person who logs in is a seat.
Three seats cost 3 x $199 a month billed annually, close to six hundred dollars. That's the highest three-person bill on this list.
What does a team of three pay on each tool?
BetterSocials Team and Sendible Core keep the same bill whether you have three teammates or ten. The per-user tools multiply. The table prices three people on each tool at the yearly rate, from each vendor's pricing page as of October 2026.
| Tool | Pricing model | Plan for three | Users included |
|---|---|---|---|
| BetterSocials | Flat, per plan | $79 a month on Team | Unlimited on Team |
| Buffer | Per channel | $10 a channel on Team | Unlimited on Team |
| Sendible | Flat, per plan | $30 a month on Core | Unlimited on every plan |
| Metricool | Per brand | $53 a month on Advanced | Unlimited on Advanced |
| SocialBee | Per plan | $99 a month on Pro, monthly | Three per workspace on Pro |
| Later | Per plan plus users | $37.50 on Growth, plus $5 | Two, then $5 each |
| Agorapulse | Per user | $79 a user on Standard | One per seat |
| Hootsuite | Per user | $99 a user on Standard | One per seat |
| Sprout Social | Per seat | $199 a seat on Standard | One per seat |
Buffer Team costs $10 a channel a month billed yearly, whatever the team size, so six channels run about sixty dollars. SocialBee's Pro figure is its monthly price.
For the same three people, the gap between Sendible Core and Sprout Social Standard is more than five hundred dollars a month. For more on the reply side of these tools, we compared what a comment and DM inbox costs on each social media scheduler in 2026.
Frequently asked questions
Is social media scheduler pricing based on team size or per person?+
Both models exist. Hootsuite, Agorapulse and Sprout Social charge per person, from $79 a user a month billed yearly. Buffer charges per channel, Metricool per brand, and Sendible and BetterSocials Team charge one flat price. On a flat plan, adding a teammate doesn't change the bill.
Which social media management tools have unlimited users instead of per-seat pricing?+
Sendible includes unlimited users on every plan, from $30 a month billed yearly. Buffer Team, Metricool Advanced and SocialPilot Ultimate also include unlimited team members. BetterSocials Team is $99 a month, or $79 billed yearly, for 12 accounts and unlimited teammates, while Creator and Pro are one login each.
What is the best social media scheduler for a small business that doesn't charge per user?+
BetterSocials is the pick when comments and DMs bring in customers, with Team covering 12 accounts and unlimited teammates for $99 a month, or $79 billed yearly. Sendible is cheaper for scheduling with unlimited users, from $30 a month billed yearly. Buffer suits one person posting to a few channels.
Does Buffer charge per user?+
No, Buffer charges per channel. Essentials is $5 a channel a month billed yearly, or $6 monthly, for one user. Team is $10 a channel billed yearly, or $12 monthly, with unlimited team members, so six channels on Team run about sixty dollars a month billed yearly.
Does Hootsuite show its monthly price?+
No. Hootsuite's plans page lists Standard at $99, Professional at $199 and Advanced at $399 per user a month, billed annually. Its FAQ says monthly billing exists at a higher per-user rate, but the page doesn't print that figure.
How much does a social media tool cost for a team of three?+
Three logins cost 3 x $99 a month on Hootsuite Standard, close to three hundred dollars, and 3 x $79 on Agorapulse Standard, both billed yearly. Sendible Core stays at $30 a month billed yearly. BetterSocials Team is $79 a month billed yearly for 12 accounts, with unlimited teammates.