8 social media tools with unlimited users in 2026

If your whole team needs its own login, BetterSocials Team is the pick for teams that answer comments and DMs together, at $99 a month for 12 accounts and unlimited teammates. Sendible is the cheapest unlimited-user plan for scheduling, from $35 a month for six profiles as of October 2026. Buffer's Team plan adds unlimited team members if you post to only a few channels.

Which social media tools charge by plan instead of by person?

Hootsuite, Sprout Social and Agorapulse charge per person, so every login is another seat on the bill. Per-seat pricing means you pay a fixed fee for each user, whatever they do in the tool. The tools in this log charge by plan, workspace, brand or channel instead, so on their unlimited-user plans a new teammate costs nothing extra.

Hootsuite Standard was $99 per user a month, billed annually, on its plans page in October 2026. A team of five pays five times that, close to five hundred dollars a month. Agorapulse Standard was $79 per user billed yearly, or $99 monthly, so the same five pay roughly four to five hundred dollars.

We sorted this log by job, because the job decides which plan you need. Some teams only schedule posts. Others split the comments and DMs between several people, and that changes what the plan has to include.

How we picked these tools

Sendible, Planable and the other tools here made the list because at least one plan lets a team in without a seat fee. SocialBee is the exception: it has a flat price with a cap on users, and we say where that cap sits.

Every competitor price comes from the vendor's own pricing page, read in October 2026. We give the monthly price and the yearly rate when the vendor lists both. For each tool we note the job it covers: scheduling, replies, or both.

BetterSocials: best for teams that answer comments and DMs together

BetterSocials Team is $99 a month, or $79 a month billed yearly, for 12 social accounts and unlimited teammates. You invite people by email from Settings, then Team, and they share 4,000 AI credits a month. Creator ($29 a month for 4 accounts) and Pro ($49 a month for 6 accounts) are one login each, so Team is the plan that fits this list.

BetterSocials puts every comment and DM from Instagram, Facebook, TikTok, YouTube, Threads and LinkedIn Company Pages in one Inbox. AI replies have a Comments section and a DMs section, each with Off, Draft for me and Reply in my voice. Questions wait in Needs reply for a person unless you turn on Answer questions too.

A keyword in an Instagram or Facebook comment sends the person a DM with your link. On TikTok, YouTube, Threads and LinkedIn Company Pages, the keyword posts a public reply with the link instead. Contacts, DMs and keyword automations are unlimited, and nothing is billed per contact.

The tool also schedules posts to all six platforms. It doesn't connect X, email inboxes, WhatsApp or SMS. Every plan starts with a 7-day free trial, card required.

Sendible: best for the cheapest plan with unlimited users

Sendible Core is $35 a month, or $30 a month billed yearly, on its pricing page in October 2026. Every plan includes unlimited users, so you can add team members, freelancers and clients at no extra cost. Core comes with one workspace, and each workspace holds six social profiles.

Sendible Core includes unlimited scheduling and unlimited AI credits for captions and ideas. Its inbox tracks mentions, comments and messages across your profiles, and you reply from one place.

At six profiles, Sendible is the cheapest way on this list to give a whole team logins. Pick it if most of the work is posting and the replies are light.

Planable: best for unlimited users at a per-workspace price

Planable Basic is $39 per workspace a month, or $33 billed yearly, as of October 2026. Every paid plan includes unlimited users, so the price follows the number of workspaces you run.

Planable's inbox is a $9 a month add-on, so a team that answers comments adds that to the bill. Pick Planable if a large team works inside one workspace and posting is most of the job.

Buffer: best for small teams that post to a few channels

Buffer Team is $12 per channel a month, or $10 billed yearly, on its pricing page in October 2026. Team includes unlimited team members. Essentials is cheaper at $6 a channel monthly, or $5 yearly, but it's one user.

Buffer's bill climbs with each channel you connect. Six channels on Team stay under a hundred dollars a month billed yearly. Twelve channels pass a hundred dollars a month on either billing period.

Buffer's inbox covers comments only, and Instagram and Facebook DMs stay in the phone app. Pick Buffer if your team posts to a handful of channels and answers a few comments by hand.

Metricool: best for analytics across many brands

Metricool Advanced starts at $53 a month billed yearly, or $67 monthly, for up to 15 brands, on its pricing page in October 2026. A brand in Metricool groups one business's social networks. Advanced adds team and client management, role management and post approval.

Metricool's free plan covers one brand with no team members. Starter runs from $20 a month for up to five brands. Advanced goes to 25 brands for $85 and 50 brands for $159 a month.

Pick Metricool if your team lives in reports and competitor data. Its Advanced plan also connects to Zapier and Make through the Metricool API.

SocialPilot: best for agencies that want client seats

SocialPilot Ultimate is $200 a month, or $170 billed yearly, as of October 2026, with unlimited users and unlimited client seats. Its plan table lists client seats separately from team users, and both are unlimited on Ultimate.

SocialPilot's lower plans cap users. Essentials is one user. Standard includes three and Premium six, with each extra user at $5 a month. The social media inbox starts on Standard.

Pick SocialPilot Ultimate if you run an agency and your clients want their own logins.

Loomly: best for larger brand teams

Loomly Beyond is $332 a month, or $249 billed yearly, as of October 2026, and it includes unlimited users. Loomly Starter is $65 a month, or $49 billed yearly, with three users.

Loomly fits a larger team that has outgrown three seats. A team of three or fewer pays far less on Starter.

SocialBee: best for a small fixed team on a flat price

SocialBee Bootstrap is $29 a month, or $290 a year, for five social profiles and one user, as of October 2026. Accelerate is $49 a month for ten profiles and one user. Pro is $99 a month for 25 profiles, five workspaces and three users per workspace.

SocialBee's price doesn't rise per person within those caps. Its inbox handles comments and DMs on Facebook Pages and Instagram Business accounts, plus comments on Threads, LinkedIn Company Pages and YouTube.

Pick SocialBee if your team is small, stays the same size and wants a flat bill.

How do these tools compare on price and users?

BetterSocials, Sendible and the other six tools line up below by job, the plan where unlimited users start, and that plan's monthly price. Every competitor price was read on the vendor's pricing page in October 2026.

At 12 accounts on yearly billing, BetterSocials Team is $79 a month and Buffer Team passes a hundred dollars. At six accounts, Buffer Team is cheaper than BetterSocials Team, and Sendible Core is cheaper still at $30. Metricool Advanced is also cheaper than BetterSocials Team, at $53 a month billed yearly for up to 15 brands.

What BetterSocials Team adds for the extra money is AI replies in your voice for comments and DMs, and keyword comment-to-DM. A team of five on Hootsuite Standard pays close to five hundred dollars a month for its seats.