Metricool vs BetterSocials for comments and DMs (2026)

Metricool is the better pick if you schedule posts, live in reports and answer a few comments by hand. It costs $20 a month per brand as of October 2026 and has a free plan with an inbox. BetterSocials is the better pick when comments and DMs bring in customers. Creator is $29 a month, or $24 billed yearly, for four accounts, and it adds keyword comment-to-DM and AI replies in your voice.

The one job we compared them on

Metricool and BetterSocials both schedule posts and both have an inbox, so we compared them on the job that comes after the post. Someone comments on your Reel asking for the price. You want them to get an answer and your booking link while they're still looking.

That job has three parts. The comment has to reach you, an answer has to go out, and the link has to land somewhere private. We wrote down what each tool's pricing page and published plans say it does at each step, as of October 2026.

Metricool covers the first part well and is stronger on reporting. BetterSocials covers all three parts, at a higher entry price.

What each costs for one business with four accounts

Metricool is cheaper at the entry level. One brand costs $20 a month as of October 2026, and the price follows the number of brands you manage. There's also a free plan, and its inbox is included from that free tier.

BetterSocials prices by social accounts. Creator is $29 a month, or $24 a month billed yearly, for four accounts and one login. Pro is $49 a month, or $39 billed yearly, for six accounts. Team is $99 a month, or $79 billed yearly, for twelve accounts.

Metricool's entry price sits under ten dollars a month below BetterSocials Creator. For the difference, BetterSocials gives you keyword comment-to-DM and AI replies in your voice for comments and DMs.

The fairer sum adds the DM tool you'd need next to Metricool. ManyChat Pro is $39 a month with 2,500 active contacts, billed monthly, as of October 2026. Metricool plus ManyChat Pro is $20 + $39 = $59 a month. Each contact past 2,500 costs $0.05 more on ManyChat Pro. BetterSocials has unlimited contacts on every plan, so its bill stays at $29 a month for four accounts.

Every BetterSocials plan starts with a 7-day free trial, card required, and a 30-day money-back guarantee on the first paid charge.

Can a Metricool comment send someone your link by DM?

Metricool brings comments into its inbox next to your posting schedule, as of October 2026. Sending your link by DM from a keyword comment is the job BetterSocials is built around.

BetterSocials sends the DM. A keyword in an Instagram or Facebook comment sends that person a DM with your link and posts a public reply under the comment. There's no flow builder: you write the keyword and the message on one screen, and keywords are unlimited on every plan.

ManyChat runs keyword or flow-builder comment-to-DM, and Meta Business Suite has free keyword automations that send a template you write. BetterSocials puts the same kind of keyword inside the inbox you already answer from, at $29 a month for four accounts and without a per-contact meter.

Two platform limits apply to every tool. Meta's private replies documentation says "Only one message can be sent to the Instagram user who commented" and that it "must be sent within 7 days from when the comment was created." On TikTok and YouTube, no tool can turn a comment into a private DM. There, and on Threads and LinkedIn Company Pages, the BetterSocials keyword posts a public reply with your link.

Who answers Instagram, TikTok and YouTube comments for you

Metricool reads YouTube comments, including on its free plan, and LinkedIn joins its inbox on Starter. Agorapulse and Metricool both pair scheduling with a real inbox.

BetterSocials puts Instagram and Facebook comments and DMs, TikTok comments and DMs, YouTube comments, Threads comments and LinkedIn Company Page comments into one inbox. AI replies have two sections, Comments and DMs, and each has three settings.

• Off means you write every reply, and AI assist drafts one in your voice when you click it.
• Draft for me writes a draft for every new comment or DM, and nothing posts until you approve it.
• Reply in my voice answers everyday comments 1 to 5 minutes later and answers a DM about a minute after it arrives.

Questions wait in Needs reply unless you turn on Answer questions too. That switch only turns on once you've written at least one AI rule, such as your prices, hours or booking link. When your rules don't cover what someone asked, the AI doesn't guess, and the comment waits for you.

TikTok DMs can be answered for accounts outside the UK and Europe. YouTube has no DM API for any tool, so YouTube is comments and public replies only. Each AI reply or draft uses 1 AI credit, and Creator includes 1,000 a month.

What a second person on the account costs

Metricool prices per brand, so the bill follows the number of brands you manage. Hootsuite charges $99 per user a month and Sprout Social $199 per seat a month, both as of July 2026.

BetterSocials Creator and Pro are one login each. Team is $99 a month, or $79 billed yearly, for twelve accounts and unlimited teammates, invited by email from Settings, then Team. A solo owner pays for one login on Creator. A business that needs staff in the inbox moves to Team.

If seat pricing is your main filter, Social media tools with unlimited users in 2026, sorted by what a whole team pays lays out the wider field.

What Metricool does better

Metricool's reporting is deeper. Metricool's pricing page lists automated reports you can download as PDF and PPT, monthly automated sending and customizable templates, as of October 2026.

The same page lists campaign dashboards, with 3 included in the plan and unlimited ones through the Advanced Analytics add-on. That add-on also opens Metricool Studio. There's a Data Studio connector, brand and competitor comparisons, and reports you can share with a live URL.

BetterSocials has analytics for connected accounts on Pro and Team. If you send a client a branded report every month, Metricool does more of that work for you. Metricool's free plan also lets you try the inbox for nothing, where BetterSocials starts with a 7-day trial.

When Metricool is the right pick

Metricool fits a business or an agency that schedules posts, reports on them and answers a handful of comments by hand. It's cheaper at $20 a month per brand, and the free plan is a real starting point.

Pick Metricool if client reports, campaign dashboards and Data Studio matter more to you than reply speed. Pick it if your comments are mostly compliments and your buyers find you somewhere else.

When BetterSocials is the right pick

BetterSocials fits a med spa, salon, gym, realtor, restaurant or creator whose comments and DMs turn into bookings and sales. Creator is $29 a month, or $24 billed yearly, for four accounts.

Pick BetterSocials if you want a keyword comment to send your link by DM on Instagram and Facebook. Pick it if you want DMs in the same inbox as comments, with AI drafts in your voice that you approve or let send. New leads get tagged on arrival and send a push notification to your phone.

For a wider look at what each scheduler charges for the reply side, see What a comment and DM inbox costs on each social media scheduler in 2026.