98 persuasion & sales psychology hooks that went viral

Every line below opened a real video. Copy one as your first spoken line, or put it on screen as the title card your video opens with. 52 of these fit on a title card as written. Refreshed weekly, last update August 24.

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  • If your audience isn't buying, here's the real reason.
  • The fastest way to build credibility is this.
  • Want to close deals faster? Remove this.
  • The fastest way to kill a sale is by saying this.
  • Stop trying to sell to everyone — here's the shortcut.
  • People don't buy because of logic — they buy because of this.
  • The difference between a $1K client and a $10K client is this.
  • Here's why urgency works (and when it doesn't).
  • Stop trying to convince people. Do this instead.
  • The #1 thing buyers look for isn't price.
  • You're not closing deals because you don't do this.
  • This is the psychology behind why people say "yes."
  • Your clients don't want more content. They want this.
  • Here's how to get people saying yes before you even pitch.
  • The best way to sell is to stop selling.
  • People don't buy the best product, they buy this.
  • This is the exact formula I use to close clients.
  • If you don't understand this about psychology, you'll never sell.
  • Stop focusing on features. Start focusing on this.
  • Never use this word when selling.
  • The secret to sales is hidden in this simple rule.
  • Here's the #1 reason people don't buy from you.
  • Want repeat clients? Do this after every sale.
  • This is why your "about me" page is killing sales.
  • Stop saying this if you want clients to take you seriously.
  • People say no because of this one hidden reason.
  • The secret to selling more is not more effort.
  • I used this one sentence and closed the deal.
  • Here's why your pitch feels pushy.
  • If you sound like everyone else, you won't sell.
  • Here's why people don't trust you enough to buy.
  • Stop doing this if you want to convert leads.
  • If you struggle to close sales, here's why.
  • The easiest way to sell is to solve this first.
  • The moment I stopped selling and started doing this, everything changed.
  • Here's the fastest way to create demand.
  • People buy faster when you do this.
  • This is the sentence that gets people to pull out their credit card.
  • Want premium clients? Use this one phrase.
  • Selling isn't manipulation — it's this.
  • Want to sell out your offer? Try this one thing.
  • The easiest way to sell is to make people feel this.
  • Want people to trust you? Show this first.
  • Stop trying to be interesting. Be this instead.
  • Nobody cares about your product — they care about this.
  • Stop calling them leads. Call them this.
  • Want to sell without selling? Do this.
  • Want clients chasing you? Use this.
  • Sales is simple when you stop doing this.
  • Most sales fail because of this one moment.
  • Want more yes's? Ask better questions.
  • People don't say no to your price. They say no to this.
  • This one mistake is probably costing you sales right now.
  • Want to sell without being salesy? Do this.
  • Here's the exact line that builds instant trust.
  • Most people try to sell like this, and it backfires.
  • This is how you make selling feel natural.
  • This one change 3x'd my sales overnight.
  • Don't try to sell. Try this instead.
  • This one phrase makes people instantly trust you.
  • Stop chasing. Start attracting.
  • Want more sales? Say less.
  • Selling is just psychology — and this is the #1 trick.
  • Want people to actually buy from you? Start with this.
  • If I had to sell with zero followers, I'd do this first.
  • The easiest way to kill a sale is by overexplaining.
  • Don't sell harder, sell smarter.
  • The easiest way to double your sales is not what you think.
  • If people aren't buying, it's not their fault.
  • If you master this one thing, sales become easy.
  • The easiest way to sell high-ticket is this.
  • People don't pay for information. They pay for this.
  • Most sales advice is outdated — here's what works now.
  • If your clients hesitate, it's because of this.
  • You don't need more followers, you need this.
  • If you do this in sales calls, you're losing money.
  • Most people hate selling because of this one belief.
  • Here's why nobody replies to your DMs.
  • Don't push harder — pull better.
  • Selling gets easy when you learn this skill.
  • Selling gets way easier when you realize this one thing.
  • The easiest sales hack is free.
  • You're probably selling too soon.
  • People love buying, but they hate this.
  • Don't sell information. Sell this.
  • Here's the sneakiest sales hack no one talks about.
  • If you're tired of chasing, build this instead.
  • Here's why discounts are killing your business.
  • Don't lower your price — raise this instead.
  • The most persuasive word in sales is this.
  • The best sales pitch is no pitch at all.
  • If you're getting ghosted, here's why.
  • Stop calling it a product. Call it this.
  • Sales is just storytelling with numbers.
  • Stop trying to sell time. Sell this instead.
  • I can tell in 10 seconds why your offer isn't selling.
  • Don't give discounts. Do this instead.
  • Most people overcomplicate selling. Here's the simple truth.

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