Is there one inbox for Instagram, TikTok, Facebook and YouTube comments and DMs?

!Four streams of envelopes flowing into one glowing letterbox, illustrating one inbox for Instagram, TikTok, Facebook, YouTube

Yes, with one limit: YouTube has no DM API, so YouTube is comments only on every tool. BetterSocials puts comments from all four channels in one inbox, along with DMs from Instagram, Facebook and TikTok. It also posts and schedules to all four, and it reads Threads comments and LinkedIn company page comments too.

Other tools cover parts of this. Later, Pallyy, Vista Social, Sprout Social and Hootsuite read TikTok comments. Buffer and Metricool read YouTube comments. The difference with BetterSocials is the combination in one inbox: YouTube comments, TikTok comments and DMs, and Instagram and Facebook comments and DMs, with AI reply drafts in your voice and a flat price with unlimited contacts.

How do I manage TikTok comments and DMs together with Instagram in one inbox?

Connect your Instagram and TikTok accounts to one tool whose inbox reads both, then answer from one screen. In BetterSocials, TikTok comments, TikTok DMs, Instagram comments and Instagram DMs land in the same list, sorted into Needs reply and Replied.

TikTok DMs follow tighter rules than Instagram's. You can only reply, because TikTok never lets any tool start a DM. You get at most 10 replies within 48 hours of the person's last message. Each reply is text up to 6,000 characters or one image, never both. Your TikTok account has to be a Business account. Each new message from them starts the 48 hours over.

A TikTok comment cannot trigger a private DM on BetterSocials or on any other tool. The one exception is a limited TikTok rollout in Vietnam, Thailand and Indonesia. So on TikTok, a keyword comment gets a public reply with your link in it.

On Instagram the same keyword does more. Someone comments "GUIDE" and gets a public reply on the comment plus a DM with your link. You write the message once and never build a flow.

Can I schedule TikTok posts and answer the comments from the same tool?

Yes. BetterSocials posts and schedules to TikTok, Instagram, Facebook and YouTube, and the comments on those posts come back into one inbox. TikTok DMs land there too. The AI drafts replies in your voice, and you approve them from the same screen.

Sprout Social and Later also schedule posts and read TikTok comments in their inboxes. Sprout Social's inbox starts at $199 per seat a month (read July 2026). Later's conversations start on its Growth plan at $37.50 a month billed yearly, or $50 billed monthly (read August 2026). They cover Instagram and Facebook comments and DMs plus TikTok comments. Later has no YouTube conversations.

How the three compare

• BetterSocials: posting to TikTok, Instagram, Facebook and YouTube; comments from all four and DMs from Instagram, Facebook and TikTok in one inbox; $49 a month on Pro for all four channels, one seat.
• Sprout Social: an inbox that reads TikTok comments, from $199 per seat a month.
• Later: Instagram and Facebook comments and DMs plus TikTok comments from Growth, $37.50 a month billed yearly; no YouTube conversations.

Does Sprout Social have one inbox for Instagram, TikTok, Facebook and YouTube?

Sprout Social has one inbox, and it reads TikTok comments. Before you pay for it, check Sprout's own channel list for TikTok DMs and YouTube comments.

The bigger difference for a small business is the price. Sprout Social charges $199 per seat a month, so two people answering comments cost $398 a month.

BetterSocials reads comments from all four channels and DMs from Instagram, Facebook and TikTok. One person on Pro pays $49 a month ($39 billed yearly). If more people answer comments, Team is $99 a month ($79 billed yearly) for ten accounts and unlimited team members, so adding someone does not change the bill.

Does Hootsuite have one inbox for Instagram, TikTok, Facebook and YouTube?

Not for all four. Hootsuite's inbox reads TikTok comments, but it does not include YouTube comments. Plans start at $99 per user a month (read July 2026).

That means a question under your YouTube video stays on YouTube, and you answer it in a second app. BetterSocials brings YouTube comments into the same inbox as Instagram, Facebook and TikTok, and drafts those replies in your voice too.

Hootsuite charges per user, so each person who answers comments adds $99 a month. For one person, BetterSocials Pro covers the four channels for $49 a month. For a team, the Team plan is $99 a month with unlimited team members.

How BetterSocials does this

The money is in the replies, and replies get missed when they are spread across four apps.

BetterSocials connects through each platform's official API. Comments come in from Instagram, Facebook, TikTok, YouTube, Threads and LinkedIn company pages. DMs come in from Instagram, Facebook and TikTok.

Keywords work without a flow builder. You pick a word and write the message it sends. On Instagram and Facebook, someone who comments the word gets a public reply and a DM with your link. On TikTok, YouTube, Threads and LinkedIn company pages, the keyword reply is public and carries the link.

For every other comment and DM, the AI drafts a reply in your voice. It learns that voice from your past replies and follows rules you write in plain words, such as "never quote prices, send people to the booking link." Drafts wait for your approval unless you set a rule that lets a kind of reply send on its own.

You post and schedule to all four channels from the same place.

Creator is $29 a month ($24 billed yearly) for four social accounts. Instagram, Facebook, TikTok and YouTube make four, and Creator holds all four. Pro, at $49 a month ($39 billed yearly), adds a fifth account, analytics and 2,000 AI credits a month. Team is $99 a month ($79 billed yearly) for ten accounts and unlimited team members. Every plan has unlimited contacts, DMs and keyword automations. When the AI credits run out, the AI pauses; it never charges you more on its own.

Every plan starts with a 7-day free trial, card required, cancel any time. Start your free trial, or see how keyword replies work first.